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the ego system – a different course for:
- Supervising staff in real time
- Adding rounds of play per day
- Collecting new data about player preferences
- Increasing net profit per player on food and beverage sales
- Increase equipment and lesson sales
Every aspect of this proprietary application was designed to impact the business of golf course management – taking existing technology one step further by creating real-time channels of oversight and communication.
supervise and support staff.
With the Ego system, course operators can track movement of each staff member and send immediate directives for maintenance, player assistance and refreshment services.
add rounds. increase pace.
Nearly every competitor to the Ego system claims to improve pace of play and offer the chance for additional tee times. However, these competitors are relying solely on features of their cart-based GPS devices to improve a player's pace, such as electronic distance finders and club selection guides.
Ego Inc.'s handheld unit, Ego Pocket™, features enhanced player interfaces, but the Ego system incorporates proprietary applications for course managers that allow them to interact with players in real time. They can track pace of play from the course overview in the pro shop, and send messages directly to players.
This powerful combination of communication tools can save a golfer as much as 45 minutes per round, and help the course add tee times, even on its busiest days of the year.
collect information.
Registering players for a handheld Ego Pocket™ device before they head out on the course means the chance to collect new contact and demographic information about clients.Course managers and operators find the information useful in guiding decisions about all aspects of the golf experience on their course, including maintenance, play and facility operations. The Ego system quickly becomes a critical tool for courses to respond to the needs of their customers and ensure a quality experience – without compromising responsible budgets.
more food and drinks.
A significant source of revenue on any course is the food and beverage sales. The profitability of this service depends greatly on the efficiency of staff and the volume of product sold.
When staff time is maximized and volume has peaked, course managers often see their only option to increasing revenues is adding more staff.
The Ego system changes that direction by offering options for reaching players more efficiently, and by expanding opportunities for consumption.
Players can track the beverage cart and place orders from a menu on their Ego Pocket™ unit. Orders can be delivered on the course, or ready when players reach the turn or clubhouse.Courses using the Ego system's food and beverage interfaces have reported increased volume of $1 per player per round, without adding any staff.
increase equipment and lesson sales.
Players often use the Ego Pocket device to discover as much as they can about their games – from club selections to shot paths. However, they often do not know how to take the bank of information to the next level.
For the facility's golf professionals and instructors, this shot-by-shot information becomes an invaluable asset in teaching players how to find better distances, improve technique and purchase useful equipment.
After lessons, players and professionals can evaluate progress and accuracy on the home course, and all other courses using the Ego system.